Colombia: Bogota 2150 E20
(*) Published at the request of some dear friends with corrections to some scientists and dates errorcillos (but with the persistence of others concerning the physics of rotation in which I confess a slob). AGB September 23, 2005
The Helicoide and other wonders Bogota XXII century
Let us place ourselves in the city of Bogota, on Wednesday, 11 November 2150, and try to imagine some of the skyline (How I know will be Wednesday?, Well, there are many places online where you can download calendars with special programs to calculate the day of the fall of any date in any year, one of them, which I used for this computer-designed in 2002 in Medellin, by Dr. Miguel Arcila Montoya). To envision the scenario of the Colombian capital then later, a question that immediately bounces in the imagination as volatile worm ... Is it possible? Can we from our 'primitive' understanding of individuals glimpse of the past with any degree of accuracy the characteristics of the city the future?
bifida
The answer is: first we attended (or so we think) a familiarity with the progress of which lacked the past generations, and on the other hand, our degree of approximation perennially comprise a painful insignificance.
Faxor At times, my chozno
In this regard any work of overtaking, is necessarily inaccurate, even when we possess high accuracy of the course to follow in the processes and technological progress, we assess changes in areas as simple as speech. Thus, it is likely that within a century and a half, many parents accustomed to baptize their children with unique names (that are either unpopular or today are now non-existent) which can be seen by comparing retrograde time if you study the ancient classification ... Without going any further, Timothy, Pantaleon and Anacleto were the nicknames for my grandfather, my grandfather and great grandfather of my father, so maybe my grandson, my grandson and my chozno (as designated on the fourth grandchild), are called Derdal, Abussam and Faxor ... Gutiérrez if the paternal junction is maintained, or carrying exotic names if your connection with me is by my daughters.
addition, the globalization of cultures and the emergence of new terms and verbs, by the grace of incorporation into the routine of many automatic devices, could be just two among many issues which explain the changes, both in the nomination of my eventual offspring as the language itself of the citizens of the XXII century.
But we are in 2150 ...
authorities and people of the city (first through rigorous efforts demographic, later due to the constant increase in average life expectancy and, finally, as a result of the massive migration to the metropolis last one of them) have reduced the population at some point (at the end of this century), came to exceed twenty million people.
Today, the number of the citizens just beyond the sixteen million.
There are notable differences between this and our old Bogotá 2005. For example, Colombia's capital status is maintained (although now that country is part of a larger national conglomerate, the Andean Community, whose capital is Ciudad Exaltation, within the old borders of Bolivia). Are visible from all Sabana the 'dome', collapsible structures, very thin and tough serve, and as collectors of solar energy, and protecting from rain or too cold at night. There are sixteen of them in Bogota, the smaller are three hundred meters in diameter and two hundred in height, while each of the older than three kilometers in diameter and six hundred feet high, are three, and when circumstances warrant, used to cover the historic neighborhood Unicentro, the sports area Simón Bolívar Park and the exclusive hotel and residential sector Páramo course, located across the hill of Monserrate and accessed across a wide tunnels.
streets without wheels
cars that once ran from the burning of oil or gas were replaced years ago by vehicles moving through electrolysis of water, or other mixed-use solar energy and spirit to rock on the floor, one on air jets and others through a network of magnefalt, magnetized plastic material that extends throughout the metropolis, on which 'levitate' slippers a few inches of soil by the action of electrically induced magnetic fields.
90% of the transport driver has no human has been replaced by tireless autopilots and virtual (actually software programs, rather than robots) always respectful of traffic rules, the few who still lead the capital city made exclusively for sport and special areas arranged for that purpose. The monoflot, Transmilenio distant successor, and ownership of EDESBO (Bogotá sliders Company) is the most fast and comfortable, even amplified to connect with neighboring cities, the different trains occupy 85% of the road network, a , carry passengers, and others, known as 'nurses' individual sliders are attached to certain stations where citizens uncouple their vehicles to follow particular routes. People reached
life spans reaching 120 years (in most advanced countries the figure is even extends to the 150). Now the vast majority of citizens has a iaper (intelligence Custom artificial) that combines the old cell phone, computer and TV with sleep, as old as childhood imaginary friend. The iaper is an individualized system, an alter ego, which is responsible for verifying all automated protocols and simple work of each individual.
existential context
Nanotechnology, present in many aspects of everyday life, allows people to use a single suit, the atoms are rearranged according to commercial software code fashion, to transform into various costumes. Some suits are disposable (to show off only once) and others somewhat more costly, become a definitive part of iaper auxiliary hard drive of each. Babies do not wear diapers, because 'costumes nanny', similar to the outfit of each, are responsible for synthesizing and transforming toilet water and organic waste compounds, and have them when the child goes to bed
Although
Poverty persists, is much lower than that of the late twentieth century, due to the consistent downward trend in prices of all kinds of sophisticated objects. Even in the poorest neighborhoods are frequently developed parks with all the genetic engineering of the case. Everywhere are seen large movements 'corponaciones' as known to those companies that became true financial nations transcended regional boundaries and to become autonomous. The most powerful of these is the Flexor Dundalk (FD) owned by the family of Irish O'Cassey Robert Patrick, who is the current version, though somewhat old, historic Bill Gates. The FD has built several ultra-modern cities to its millions of 'empleadanos' (a mixture of employee and citizen) his empire including the executive, 'Cibernia', a beautiful diamond balloon fiber (obtained from the modification of carbon molecules) that fleet anchored in the Atlantic Ocean at an intermediate point between the Azores and New York City.
corponaciones Just one of those, the Mingu, Eastern potentates owned almost entirely, is in charge with the district administration project 'naturópolis', whereby trees of native species, quick growth and improved by the application composting accelerators, covered with exquisite flowers and assorted fruits for public use much of the capital, thus converted into a spacious and quiet city wild.
Mitnik's masterpiece
Within the urban
Bogota, highlighting the various works by the Colombian-Argentine architect José Agustín Mitnik (2032-2140), and especially these days Helicoide that celebrates the thirtieth anniversary of its opening number: a complex administrative, social and university has become the most visited site in the city, and certainly in a the wonders of the world. Helicoide arises as a result of the combination of ancient architectural knowledge with the latest advances in nanotechnology of building materials and energy from controlled nuclear fusion, it is a small reactor that regulates their movements.
The imposing building, is located in the Paceco (grand Central Park Community), located in the old corner of First Avenue South to Seventh Avenue. The central rotor is a rotating circular building and a thousand feet high and sixty feet in diameter (eighty in the ring of the base), for the core component is entered all Helicoide and two 'blades'. The blades also swivel suspended two cylindrical buildings that 'float' more than fifty feet above the ground, each forty feet in diameter and two hundred in length. Diametrically opposed arranged around the central rotor are attached to it by the 'axis', a cross wit a hundred feet in diameter and one hundred eighty meters long and houses the main servo supports triple crosses the rotor construction and central to one hundred fifty feet.
Due to opposition from the blades and aircraft movements on the central axis, the entire ensemble looks like a giant ringlet, and here the comparison goes beyond formal and translates into a functional reality for the triple set rotation . The first is the central rotor which covers a full revolution of 360 degrees in the direction of clockwise (seen from the sky) every twenty-four hours (at six o'clock the cover of Helicoide given to the hill of Guadalupe at noon has shifted ninety degrees and faces the anchovy of deslipista Chipaque and drove toward the city of Villavicencio, at six p.m. Ninety degrees, after traveling more, "the facade looks toward the West and in the sense of deslipista coming to the neighboring town of Melgar, and the impressive midnight, the structure has shifted 270 degrees from your starting point to planting facing the Plaza de Bolivar, and finally in the early morning hours back to the position in which the city is every morning).
Labyrinth
rotating blades side, for their part are also a 360 degree turn every twenty-four hours, but not in the horizontal direction as the central rotor, but in the vertical direction (something impossible in 2003 but viable then thanks to lightweight materials and nanoensamblados flexible and tire ten times stronger than steel of the twentieth and twenty times as light and malleable) are those moles of thousands of tons which represent the most dramatic genius Mitnik, and revealing the structure Helicoide as prominently in the architectural history of Bogotá.
still in its path, as far as accommodation is concerned, the principle of the old Ferris wheel or Chicago, this means that, although a number of constantly changing internal structures, planimetry of the classrooms, offices and other spaces remain unchanged as the interior of the baskets in a wheel old fair. At six o'clock, when the facade greets Helicoide main hill of Guadalupe, both blades are parallel to the vertical position of the building, but little by little, while the central rotor moves the whole south, the blade of the right of the door begins to lean towards the eastern hills, and the left to get away from them as well, both at noon, at about twelve o'clock the two blades are lying and buildings assume a horizontal position so that the habitats previously in sixty floors, are now only two ... if you get the idea of \u200b\u200breverse rotation of both blades are warned that whoever was on the first floor of the blade right at six in the morning will be on the floor sixty to six in the afternoon. "It's fascinating, enter sales up or down, or have to travel a great running slightly tilted to the elevators, these are the statements of thousands of tourists who visit daily.
course at nine o'clock (morning and night) and three (in the evening and morning) when the angles of each blade, or rotating tower, have traveled 45, 135, 225 and 315 degrees from their initial states, the blades do look at a monumental Helicoide letter x overlying central rotor, which together with lighting that varies with exuberance gives an almost supernatural Bogotá. Sociologists say
and psychologists that people who work and study in the Helicoide are among humans, with more open minds on planet earth (and the proof is the huge stock of professional graduates of various universities based in the building), the prodigy is undoubtedly due to the diversity of landscape and space that is experienced from within in a span of twenty-four hours.
A funnel underworld in which both have built nuclear reactor countless parking and service levels, and which rotates as the outside, almost one hundred and fifty meters embedded in the savanna soil. And there is another peculiarity: the displacement of the blade both right as the left, perceived from within, for whom is in the central rotor, as in the same direction, while the outside is clear that the right moves in a clockwise direction while the second does so against the latter.
For anyone confused with Helicoide display, you may find useful the more accurate definition of the construction to date, which was given by himself Mitnik on Friday December 6, 2120 (the day is Helicoide began to walk) during the ceremony starts: "I conceived the Helicoide, as a human titan 300 meters high, which turns ever toward his right side, so that her face every morning returns at six to greet the mountains guardians of Bogota, Monserrate and Guadalupe, the central axis, horizontal serves your collarbones, and the central rotor of the main tower is its backbone, the blades last symbolize the movement of arms, the right always projecting forward in a circle of twenty-four hours and left simultaneously doing the same back ...". If you still can not understand two things is possible ask your iaper that projects a hologram of Helicoide or, better yet, make reservations in the next package tour to Bogotá, Páramo district awaits course (hotel availability all year although it is more expensive in high season).
Hallucination "?
Although this essay, I remain on the hard drive, a diverse assortment of characteristics of Bogota in 2150, such as the description of air transport and satellite districts Tenjo Chíamor and New, or life in colonies of Chinese and Nigerian immigrants are located at the edge of Bogota River decontaminated, that it is probable that I have fallen short in the scope of my survey, collate it because the anticipation of the future with the future true (when it certainly gets really wrecked any calculation). In principle because he speculation in this case me, "he does not ever get in his research include the entire spectrum of current technologies to appear.
However, both Mitnik and his work, the Helicoide, as iapers, domes and deslipistas are part of a fictional project that advancement at the time and which takes place in the context of a somewhat optimistic view of tomorrow Bogota , which I greatly viable.
Skeptics, if I may use as compared to the retrograde, which I used in the case of names, and repeat now, with the comparison between three rooms ...
Environment # 1: Bogota, Monday 11 November 1850, or do is still called Santa Fe de Bogota?, the flamboyant capital of New Granada, is a backward little town of 45,000 inhabitants which has a seat in the government of President José Hilario López (within a year ordered the end of slavery), no mayor but political leader (José María Maldonado) just eight years ago took the first photograph (daguerreotype of Centre Street by Jean Louis Gros in 1842), missing 15 years to establish the first telegraph line (1865), and 31 years for the first telephone line installed (September 21, 1881), the city has no street lighting, even with tallow candles, in contrast to London, for example, has gas lighting from 1807 (Bogotá only will 1871), the electric light will take four decades to appear (1890), and the underground sewer take more than twenty years (1872), the iron pipe for the aqueduct will only appear in 1888, the journey to the port of Barranquilla takes about two months, and travel to the port of Honda on the Magdalena River three days will hardly take stone paving of the road to Facatativá, there is no fire department, police or established, the opening of the first railway line (the "Ferrocarril de la Sabana" between Bogota and Facatativa) delayed until 1889, and the first car-a Cadillac that mattered Ernesto Duperly-up only until the distant year 1903 (in 2003 marked the centenary of the car in the capital) .. . and the local manufacturing work not even using the steam that drives the industrial forces in the developed world three decades ago!
Environment # 2: Bogotá, 2005, the vast city in which we live 180 times more populated!, With international flights, and millions of cars, phones, computers, advantages and problems. Environment
number 3: Bogotá, 2150 ... if we consider that the technological advancement of mankind has always been to build a new generation of tools to make them another generation of more sophisticated items, then, without requiring a magician (to warn that in the next 150 years this process will be much faster than the 150 above) the temptation to venture conclusions overwhelms us.
And irresistible.
Thursday, September 22, 2005
Sunday, September 11, 2005
Southern Slang Dialogue
Proexport Is Colombia how the paint? Environmental Disaster
Marca Colombia Country:
between passion and pressure
Is a beet? A hypertrophied heart muscle? Does the rear Marilyn Monroe swagger? Does the common abstraction (and consumption) of the Easter Bunny? No! It is the realization of 'expert' (if you declare a label with signature source unknown) David Lightle ...
And whatever that entails (all but local identity) Proexport embutírnoslo just a way of Colombian trade insignia. As obvious as the zoological species in which Goofy enrolls, the recently published country-brand promotes a genuine controversy, and although I have to decide what game less indigenous to it (if the lone question mark anglica accompanying the sentence is passion! ", the ambiguous concept of passion as such, or the allegorical figure bullfighting 'bleeding' Heart of Jesus), I join without hesitation to malquerientes.
Whatever they say in Proexport (where when you find out about it, "copiapegan" lack of response to custom, a multipurpose electronic message and information gratitude artificial rubber-stamping the Web site) is a burlesque absurdity a Brand-Country Made in USA . Cloying that the logo or sign maker who will carry the products of our industry, which takes as its emblem to a coterie of creative picture they want to. Our
was commonplace and surveys Rigged has seen the absurdity becomes popular to competitive armor (unusual mental condition that induces virus-infected appear to be used every two seconds in his speech the word "shield" and "competitiveness" to feel chic), this condition threatens to wreck the society in a sea of \u200b\u200bquackery becoming increasingly incompetent and unfriendly. Consequently, it is incumbent on those who disagree strongly, without vehemence or circumlocution. Enough already let us turn into tiny units of a sheet, or infinitesimal fraction of GDP. All this ploy Mark-country, despite its noble view, exhale propaganda illegal, or because it relies subliminal image graph to support an eventual political party (for some insane momentum every time I mention their satellite slogan "Colombia is Passion" in my cranial cavity rattles the refrain " All the re-election "and even, if I examine in detail the reason U glimpse two letters overlapping), or because the question that curling of the focus group (which started the project) composed of 400 Colombians, who during a year of hard propped up the national mood condensation in two-dimensional structure. Curious, mmm ... if we are 44 million shoots of the country, the impressions of each of the 400 surveyed encompassed those of 110,000 (one hundred and ten thousand!) fellow (for what 44 million divided by 400), ah, and the event is more enticing if you also recall, for get an overview assessment, which previous research these groups also converged to the final design of the colossal crowd, the crowd of 150-well-read, one hundred and fifty!, consummate foreign performers, suitable custodians of the assessments on Colombia and Colombians are the other six billion earthlings who occupy the planet. This corresponds to a reliable state- statistic close to one hundred percent will argue in Proexport-that the verdict of each of those 150 all-wise summed foreign clarified the 40 million people (as inferred from shared six billion humans among 150 respondents). Anyone wishing to drop
an incredulous chuckle do it with confidence. Account
lore around the funeral that occurred only outside the family relate fairly to the deceased, which I mention because without public favor surveys become imposed, the statistics, 'estafísticas' and consultations, but do not consult another insult. Unfortunately, since the end of the previous century, I how often verified, in university classrooms and professional environment, many designers (not just those seconded to Proexport) overlook the popular feeling, and forget that their job is harmonious only when the utility makes bridges that sets engineering and the beauty that art engenders. Many talented thinkers (most non-designers, Norman Donald verbigracia) criticize designers in their creations for neglecting the emotional contribution to the community, and refrain from conferring on the product that they call the effect "Teddy Bear" (and I "factor old shoes ": the more the wedge, the more I get attached and less want to get rid of them) which does superlatively same, of course, the image that supports the Country Brand Strategy. Needless to add that when such lack social sense, the actions of the office, then yes it becomes the name-in dogmatism, sectarian and passionate, more disheveled than design aimed at creating eyesores for some users suspected that exist only in minds of solipsism and arrogance flooded .
Thus, deprivation of consensus makes the work of David Lightle not a logo symbol, and not even a loco-symbol, but if anything an ogre-symbol, if not an ogre-Chimbolo, however, clarified, away from me mofarme of the purity of line management or chrome result reached by Lightle ("an authority on" colombianología?) with the help of celebrated Colombian teachers involved in the creative process, because such virtues have insurance. What I miss is a reference to the forests, seas, flowers, the plateau, the province of Antioquia, the coastal plain or, rather, in short, to produce butterflies, or birds, or rainbow and whose gastric final design should have been, in my belief, a lot (but a lot) more dialogue. Stated
which return the watch.
the early nineties, when they know the scope of design, equated, as many other uneducated, tinted with the lollipops which seemed to Chavo Quico (and always swallow the Chilindrina on Mexican television comedy) with the spiral tricolor (yellow, blue, red) of the late David Consuegra at that time will select the National Corporation Tourism of Colombia to the image abroad. Today, despite thirteen years of teaching and publishing proximity to such discipline in their industrial areas and graphic, I keep both my stubborn opinion as my old parallel blasphemous. It just is impossible, as a Colombian, recognize in that work of Consuegra.
Or was, until days ago when Proexport disclosed, within the framework of SU (of them, not all) nation-branding image for our nation gestated by American David Lightle (redemptive figure, its promoters claim, New Zealand, Taiwan, Thailand, Australia and other nations mired in poverty trade) under the concept of "Colombia is passion." By contrast, before this image blind, deaf and dumb (as would Shakira), and totally ineffective in my opinion to interpret the essence Colombian Consuegra spiraling suddenly transfigured sublime mirror the national soul.
And it seems, judging by the comments over sixty designers, marketers and architects (without adding or four positive) I read Web site published the magazine Proyectodiseño, who are many who experience similar shocks. The verdict is overwhelming: well-meaning despite what the strategy there is dissatisfaction and antipathy to the image Proexport funded. Many (and I'm the first) are picky about everything that is worth a profit of the word "Colombia" (although it is fortuitous that the creators of the two images glossed in these paragraphs bear David by name, rather than the gringo pronounce 'Deivid'). And I find the argument weakens if anybody else (like me) dares to open his mouth to object that the matter is beyond criticism because the design is not art. Or because I'm short of stock in the business. So great audacity. Perchance to be admissible, if the logo symbol discurriésemos about a computer company, international courier or seasoned biscuits, but when the issue involves the nation of my birth (and presumably tell the world what we as a native desire and project it The way I see myself and I want to be seen) as any city I have my share of the pie. Or is that a designer who is a Colombian who has no degree in the subject? Non-wielding outdated chauvinism, an American who tell us how we want to be seen causing itching of the most tolerant and the least nausea. In addition, there is no god unique to the design, and it is known, called God by one or other wing, has not commissioned its representatives on Earth for a possible intermediary between divine aesthetic theory and ordinary mortals. Stress point where the designers would do well to understand what has long captured the political: that the world has migrated from the representative (where I delegated my thoughts in others) to participatory (where if others are put forward as spokesmen of my opinion only can be with my direct contribution).
Who gave them the right to assume these folks of our voice? And brand (yours, mine, of all) as "passion." For mere snooping can look into a dictionary like the Royal Academy or use the thesaurus tool of a word processor that runs your computer to verify that 'passion' is a word with many synonyms and meanings. Very few positive (enthusiasm, effusion, momentum, vivacity, warmth, affection, love, appetite, desire, enthusiasm, interest) and many, many, with connotations ranging from negative to negative horribly (inflaming, passion, excitement, elation, bigotry, narrow-mindedness, rush, violence, start, anger, rage, exasperation, delirium, frenzy, madness, mania, excitement, blindness, paroxysm, preference, arbitrariness, bias, sadness, depression). Could it be that Mr. Lightle hates us and wanted to caricature in his logo symbol our national ills? (You know, promiscuity, massacres, miscellaneous offenses, crimes of passion, adultery at the horns, "and others).
However, those reading this to consider my discernment in terms of remolinitos and skulls. without speaking of big words, can calm down, I give the country mark the mercy of the doubt, it is feasible that the image in question itself reveals the national essence, as well as' The Lady of the Assassins', 'Lose is a question of method ',' First Night 'and other films portray brilliant creations reliable mode every day of every Colombian is not it, or with the same intensity that Bogota is like a village lost in the Mexican North (in the background, the pic and its theme seem to me as a result of the order of a small group of elegant ladies to head esthetician to decorate the front of his boutique in some exclusive shopping arcade). Is so full of our (what-you-mean-it) verraquera native, you understand, the word v written that it is defined in dictionaries as "weeping with rage and children continued," and deriva de verraco que es el “cerdo padre”, y que deletreado ‘berraquera’ está ausente de los lexicones donde solo asoma en su forma ‘barraquera’ que es otra forma de insinuar verraquera.
Una última cosa, mis verracos (¿cerditos chillones?) conciudadanos, todo el episodio revela que seguimos zambullidos en una sociedad donde los apellidos tradicionales de ancestro hispánico valen poco y los de raigambre exótica se cotizan en mucho. Donde chequera mata opinión y título profesional desplaza cultura ciudadana. Así, siento que vamos hacia la feria del mercado globalizado, emperifollados en ese fastuoso Marca-país (¿o Estigma-país?) acorazonado con en el cual transformed the image consultants for committing arbitrary Proexport-and work-to the revered homeland in a slut that is offered to the highest bidder, with red lips and cheap underwear.
But rest assured, madness. They (those who know) tell us that the bosquejillo will strengthen the image of Colombia in the international arena, they (authorized) bocetuelo predict that the core will become the company that brings together all the country around an ideal, and also they (the borrowers) say that this picture of a cup of boiling tomato soup motivate us all Colombians (including stateless resentful, and designate who we venture to disagree) to act and join the solution to the problem of national appearance. And they also argue (the VMA-Visual Marketing Asssociates-American firm responsibilities) that exploits ogrosímbolo of his making public the direct association between the U.S. and Colombia, tropical colors ("we continue to perpetuate perceived as a banana republic?) . After which we wonder if we have been exposed to a radiation overdose pre-FTA (Or is that please the public of nearly two hundred other nations of the world, amounting to ninety-five percent of the world population was inconsequential? ), and how no, also sedate us because they (Proexport) promise that your project will be the mother of all invitations to action (no matter how many dictionaries specify that 'passion' comes from 'passive' and 'action' does for 'active') . Moreover, as resounding proof of the veracity of its tenets they (reputable) show great responsiveness to its billion investment in advertising, according to the reception given mass, during the past week, for five or six 'passionate' citizens who have papered with the blessed image of Brand-Colombia the windows of their homes and cars.
So, gentlemen Proexport I must confess something: never previously found in the larger life of democratic altruism ever showed to me Amway, Herbalife, Travel One, humanitarian and other companies. His passionate effective presentation convinced me (why is the Bible prophecy that the meek shall inherit the earth), I wish you luck in your efforts and thank you from the heart (seriously!) For opening my eyes to the enormous opportunities arising linked to its enterprise version of Colombia (bit, is not that a concept of former President Pastrana?), is very friendly interest in my welfare and that of my nation. Unfortunately, and as long as its strategy excludes several million compatriots, must decline your offer. For now, my passion is another.
and Colombia is not what you paint!
Marca Colombia Country:
between passion and pressure
Is a beet? A hypertrophied heart muscle? Does the rear Marilyn Monroe swagger? Does the common abstraction (and consumption) of the Easter Bunny? No! It is the realization of 'expert' (if you declare a label with signature source unknown) David Lightle ...
And whatever that entails (all but local identity) Proexport embutírnoslo just a way of Colombian trade insignia. As obvious as the zoological species in which Goofy enrolls, the recently published country-brand promotes a genuine controversy, and although I have to decide what game less indigenous to it (if the lone question mark anglica accompanying the sentence is passion! ", the ambiguous concept of passion as such, or the allegorical figure bullfighting 'bleeding' Heart of Jesus), I join without hesitation to malquerientes.
Whatever they say in Proexport (where when you find out about it, "copiapegan" lack of response to custom, a multipurpose electronic message and information gratitude artificial rubber-stamping the Web site) is a burlesque absurdity a Brand-Country Made in USA . Cloying that the logo or sign maker who will carry the products of our industry, which takes as its emblem to a coterie of creative picture they want to. Our
was commonplace and surveys Rigged has seen the absurdity becomes popular to competitive armor (unusual mental condition that induces virus-infected appear to be used every two seconds in his speech the word "shield" and "competitiveness" to feel chic), this condition threatens to wreck the society in a sea of \u200b\u200bquackery becoming increasingly incompetent and unfriendly. Consequently, it is incumbent on those who disagree strongly, without vehemence or circumlocution. Enough already let us turn into tiny units of a sheet, or infinitesimal fraction of GDP. All this ploy Mark-country, despite its noble view, exhale propaganda illegal, or because it relies subliminal image graph to support an eventual political party (for some insane momentum every time I mention their satellite slogan "Colombia is Passion" in my cranial cavity rattles the refrain " All the re-election "and even, if I examine in detail the reason U glimpse two letters overlapping), or because the question that curling of the focus group (which started the project) composed of 400 Colombians, who during a year of hard propped up the national mood condensation in two-dimensional structure. Curious, mmm ... if we are 44 million shoots of the country, the impressions of each of the 400 surveyed encompassed those of 110,000 (one hundred and ten thousand!) fellow (for what 44 million divided by 400), ah, and the event is more enticing if you also recall, for get an overview assessment, which previous research these groups also converged to the final design of the colossal crowd, the crowd of 150-well-read, one hundred and fifty!, consummate foreign performers, suitable custodians of the assessments on Colombia and Colombians are the other six billion earthlings who occupy the planet. This corresponds to a reliable state- statistic close to one hundred percent will argue in Proexport-that the verdict of each of those 150 all-wise summed foreign clarified the 40 million people (as inferred from shared six billion humans among 150 respondents). Anyone wishing to drop
an incredulous chuckle do it with confidence. Account
lore around the funeral that occurred only outside the family relate fairly to the deceased, which I mention because without public favor surveys become imposed, the statistics, 'estafísticas' and consultations, but do not consult another insult. Unfortunately, since the end of the previous century, I how often verified, in university classrooms and professional environment, many designers (not just those seconded to Proexport) overlook the popular feeling, and forget that their job is harmonious only when the utility makes bridges that sets engineering and the beauty that art engenders. Many talented thinkers (most non-designers, Norman Donald verbigracia) criticize designers in their creations for neglecting the emotional contribution to the community, and refrain from conferring on the product that they call the effect "Teddy Bear" (and I "factor old shoes ": the more the wedge, the more I get attached and less want to get rid of them) which does superlatively same, of course, the image that supports the Country Brand Strategy. Needless to add that when such lack social sense, the actions of the office, then yes it becomes the name-in dogmatism, sectarian and passionate, more disheveled than design aimed at creating eyesores for some users suspected that exist only in minds of solipsism and arrogance flooded .
Thus, deprivation of consensus makes the work of David Lightle not a logo symbol, and not even a loco-symbol, but if anything an ogre-symbol, if not an ogre-Chimbolo, however, clarified, away from me mofarme of the purity of line management or chrome result reached by Lightle ("an authority on" colombianología?) with the help of celebrated Colombian teachers involved in the creative process, because such virtues have insurance. What I miss is a reference to the forests, seas, flowers, the plateau, the province of Antioquia, the coastal plain or, rather, in short, to produce butterflies, or birds, or rainbow and whose gastric final design should have been, in my belief, a lot (but a lot) more dialogue. Stated
which return the watch.
the early nineties, when they know the scope of design, equated, as many other uneducated, tinted with the lollipops which seemed to Chavo Quico (and always swallow the Chilindrina on Mexican television comedy) with the spiral tricolor (yellow, blue, red) of the late David Consuegra at that time will select the National Corporation Tourism of Colombia to the image abroad. Today, despite thirteen years of teaching and publishing proximity to such discipline in their industrial areas and graphic, I keep both my stubborn opinion as my old parallel blasphemous. It just is impossible, as a Colombian, recognize in that work of Consuegra.
Or was, until days ago when Proexport disclosed, within the framework of SU (of them, not all) nation-branding image for our nation gestated by American David Lightle (redemptive figure, its promoters claim, New Zealand, Taiwan, Thailand, Australia and other nations mired in poverty trade) under the concept of "Colombia is passion." By contrast, before this image blind, deaf and dumb (as would Shakira), and totally ineffective in my opinion to interpret the essence Colombian Consuegra spiraling suddenly transfigured sublime mirror the national soul.
And it seems, judging by the comments over sixty designers, marketers and architects (without adding or four positive) I read Web site published the magazine Proyectodiseño, who are many who experience similar shocks. The verdict is overwhelming: well-meaning despite what the strategy there is dissatisfaction and antipathy to the image Proexport funded. Many (and I'm the first) are picky about everything that is worth a profit of the word "Colombia" (although it is fortuitous that the creators of the two images glossed in these paragraphs bear David by name, rather than the gringo pronounce 'Deivid'). And I find the argument weakens if anybody else (like me) dares to open his mouth to object that the matter is beyond criticism because the design is not art. Or because I'm short of stock in the business. So great audacity. Perchance to be admissible, if the logo symbol discurriésemos about a computer company, international courier or seasoned biscuits, but when the issue involves the nation of my birth (and presumably tell the world what we as a native desire and project it The way I see myself and I want to be seen) as any city I have my share of the pie. Or is that a designer who is a Colombian who has no degree in the subject? Non-wielding outdated chauvinism, an American who tell us how we want to be seen causing itching of the most tolerant and the least nausea. In addition, there is no god unique to the design, and it is known, called God by one or other wing, has not commissioned its representatives on Earth for a possible intermediary between divine aesthetic theory and ordinary mortals. Stress point where the designers would do well to understand what has long captured the political: that the world has migrated from the representative (where I delegated my thoughts in others) to participatory (where if others are put forward as spokesmen of my opinion only can be with my direct contribution).
Who gave them the right to assume these folks of our voice? And brand (yours, mine, of all) as "passion." For mere snooping can look into a dictionary like the Royal Academy or use the thesaurus tool of a word processor that runs your computer to verify that 'passion' is a word with many synonyms and meanings. Very few positive (enthusiasm, effusion, momentum, vivacity, warmth, affection, love, appetite, desire, enthusiasm, interest) and many, many, with connotations ranging from negative to negative horribly (inflaming, passion, excitement, elation, bigotry, narrow-mindedness, rush, violence, start, anger, rage, exasperation, delirium, frenzy, madness, mania, excitement, blindness, paroxysm, preference, arbitrariness, bias, sadness, depression). Could it be that Mr. Lightle hates us and wanted to caricature in his logo symbol our national ills? (You know, promiscuity, massacres, miscellaneous offenses, crimes of passion, adultery at the horns, "and others).
However, those reading this to consider my discernment in terms of remolinitos and skulls. without speaking of big words, can calm down, I give the country mark the mercy of the doubt, it is feasible that the image in question itself reveals the national essence, as well as' The Lady of the Assassins', 'Lose is a question of method ',' First Night 'and other films portray brilliant creations reliable mode every day of every Colombian is not it, or with the same intensity that Bogota is like a village lost in the Mexican North (in the background, the pic and its theme seem to me as a result of the order of a small group of elegant ladies to head esthetician to decorate the front of his boutique in some exclusive shopping arcade). Is so full of our (what-you-mean-it) verraquera native, you understand, the word v written that it is defined in dictionaries as "weeping with rage and children continued," and deriva de verraco que es el “cerdo padre”, y que deletreado ‘berraquera’ está ausente de los lexicones donde solo asoma en su forma ‘barraquera’ que es otra forma de insinuar verraquera.
Una última cosa, mis verracos (¿cerditos chillones?) conciudadanos, todo el episodio revela que seguimos zambullidos en una sociedad donde los apellidos tradicionales de ancestro hispánico valen poco y los de raigambre exótica se cotizan en mucho. Donde chequera mata opinión y título profesional desplaza cultura ciudadana. Así, siento que vamos hacia la feria del mercado globalizado, emperifollados en ese fastuoso Marca-país (¿o Estigma-país?) acorazonado con en el cual transformed the image consultants for committing arbitrary Proexport-and work-to the revered homeland in a slut that is offered to the highest bidder, with red lips and cheap underwear.
But rest assured, madness. They (those who know) tell us that the bosquejillo will strengthen the image of Colombia in the international arena, they (authorized) bocetuelo predict that the core will become the company that brings together all the country around an ideal, and also they (the borrowers) say that this picture of a cup of boiling tomato soup motivate us all Colombians (including stateless resentful, and designate who we venture to disagree) to act and join the solution to the problem of national appearance. And they also argue (the VMA-Visual Marketing Asssociates-American firm responsibilities) that exploits ogrosímbolo of his making public the direct association between the U.S. and Colombia, tropical colors ("we continue to perpetuate perceived as a banana republic?) . After which we wonder if we have been exposed to a radiation overdose pre-FTA (Or is that please the public of nearly two hundred other nations of the world, amounting to ninety-five percent of the world population was inconsequential? ), and how no, also sedate us because they (Proexport) promise that your project will be the mother of all invitations to action (no matter how many dictionaries specify that 'passion' comes from 'passive' and 'action' does for 'active') . Moreover, as resounding proof of the veracity of its tenets they (reputable) show great responsiveness to its billion investment in advertising, according to the reception given mass, during the past week, for five or six 'passionate' citizens who have papered with the blessed image of Brand-Colombia the windows of their homes and cars.
So, gentlemen Proexport I must confess something: never previously found in the larger life of democratic altruism ever showed to me Amway, Herbalife, Travel One, humanitarian and other companies. His passionate effective presentation convinced me (why is the Bible prophecy that the meek shall inherit the earth), I wish you luck in your efforts and thank you from the heart (seriously!) For opening my eyes to the enormous opportunities arising linked to its enterprise version of Colombia (bit, is not that a concept of former President Pastrana?), is very friendly interest in my welfare and that of my nation. Unfortunately, and as long as its strategy excludes several million compatriots, must decline your offer. For now, my passion is another.
and Colombia is not what you paint!
Sunday, September 4, 2005
How To Make A Street Legal Dune Buggy
announced
agonizes "Tominé reservoir?
A body can be harmful if conditions permit. That's probably why large ecologists as Margalef and Odum, explained the pollution as "a resource that is where it should not (or where they should be but in such quantity that causes problems). Thus, in those balanced lake ecosystem, such as the hyacinth plant is harmless, but when circumstances conducive that colonize the water plant (as happened decades ago, Muna Dam), the aforementioned hyacinth is transformed into a vampire: a real murderer of ponds. Therefore, should address what happens in these days where the hyacinth Tominé steadily gaining ground. "Approaching the death of another body of water? Will Tominé one second Muna? Find out please! ... Many of us
Bogota ever leverage the rich reservoir of Muna as resorts and entertainment spot. From my childhood, for example, I recall with pleasure the occasions when I accompanied my father to fish, or better to see fish in their banks. Also, keep in my memory some opportunities that, together with a guy in second grade, I attended the races and other events in one of the yacht clubs at that time there working. Sun, silver fish and a water mirror lens are my childhood recollections, perhaps distorted and magnified by the inadequate capacity of a six or fewer years to specify dimensions in space and time. Today, in the year 2005, already well grown and with more than twelve years as a teacher in a university environment in the capital, moves me to remember because a mixture of laziness and lack of ecological consciousness long ago that turned this idyllic spot on a sewer which case the potential travelers take a look when going to or coming from the capital of Colombia on the road to Fusagasugá, Girardot and Melgar. This look is "in whom we reach to witness the dawn of its golden age Muña-report mixture of pity and disgust, but mostly horror when you think that instead of retrieving the environmental wonders that this site had, the new times have have witnessed how other bodies of water near Bogotá, and important for its people, dying amid the indifference or impotence of those who have kindly notice.
Such is the case with Tomine.
a couple of months ago, some friends and I visited the municipality in Cundinamarca Guatavita and horrified the relentlessly warned that the water hyacinth (Eichornia crassipes) has invaded the reservoir and hampers and, gradually, water sports and boating tourism. A few inquiries with the neighbors we were enough to confirm that the overwhelming growth of floating weed that began just a few months ago (late 2004, maybe) due to pumping to the dam (it remains to be seen whether by individuals or staff any public entity) of wastewater with high nutrient concentration that brought the first strains of the weed and that by virtue of their biochemical characteristics facilitated the infestation of the reservoir by tiny plants and bushes harmful aquatic as indeed happened shortly with own hyacinth. All under certain well-known process by environmentalists and by them called "eutrophication."
Since then, and more with the role of ethics that requires college students to teach some love for the environment with the purpose of sounding alarmist or cause panic, I tried unsuccessfully to notify the respective agencies (CAR, Aqueduct, etc. ) and the media. Because of that this column is a call to the appropriate relief for the lagoon. Always appreciated the education one of his writings gave Miami Herald columnist, Leonard Pitts Jr., his readers, when one pointed out that things will have to import even give a damn, and that it ("damn", "radish", "fuck", or as they prefer to call it), is the difference among the ten thousand who saw something and did not act, and that (in my humble Pitts says the English translation), turned his back and at least wrote a letter.
Of course, my observations may be oversized (more like me), but in light of my modest ecological concepts cultivated for years, guess what Tominé holds a doctor of lakes and ponds, in the absence of such professional-type could well be called "Hippocratic Facies" as medical science called the characteristic appearance which generally factions close to the dying patient. Above, anyone can confirm this by visiting the New Pier Guatavita, then, (and though the mountains of stacked hyacinth roots on the banks attest to some friendly and valuable efforts to rid the scourge of the dam) is an obvious difficulty with recreational boats entering or leaving port. Urge
avoid an ecological disaster as those involving Fúquene, where waste resulting from farm fertilizers favored, more or less similar to that announced for Tominé here, the irreversible pollution of the lagoon on the other aquatic weeds, in that case the elodea (Egeria densa) - or by the aforementioned Muna, once a haven of boaters and fishermen and now transfigured by the hyacinth that covers it (unfortunately for the nearby town of Sibaté) in foul swarming of mosquitoes.
must act soon. Environmental authorities have to remove the hyacinth from the reservoir (tons of organic matter that can be used, for example, as compost for growing mushrooms or industrial scale), and the only viable way of making money it is perhaps the work of extracting water plant (the powers Industrial Design of Bogotá, for example, could collaborate with a contest to inquire about the possible uses of the fiber from the root the bush for the development of objects.) Otherwise - and recognize how much joy my mistake to be the case! - Tominé die.
(*) alftecumseh@yahoo.com
agonizes "Tominé reservoir?
A body can be harmful if conditions permit. That's probably why large ecologists as Margalef and Odum, explained the pollution as "a resource that is where it should not (or where they should be but in such quantity that causes problems). Thus, in those balanced lake ecosystem, such as the hyacinth plant is harmless, but when circumstances conducive that colonize the water plant (as happened decades ago, Muna Dam), the aforementioned hyacinth is transformed into a vampire: a real murderer of ponds. Therefore, should address what happens in these days where the hyacinth Tominé steadily gaining ground. "Approaching the death of another body of water? Will Tominé one second Muna? Find out please! ... Many of us
Bogota ever leverage the rich reservoir of Muna as resorts and entertainment spot. From my childhood, for example, I recall with pleasure the occasions when I accompanied my father to fish, or better to see fish in their banks. Also, keep in my memory some opportunities that, together with a guy in second grade, I attended the races and other events in one of the yacht clubs at that time there working. Sun, silver fish and a water mirror lens are my childhood recollections, perhaps distorted and magnified by the inadequate capacity of a six or fewer years to specify dimensions in space and time. Today, in the year 2005, already well grown and with more than twelve years as a teacher in a university environment in the capital, moves me to remember because a mixture of laziness and lack of ecological consciousness long ago that turned this idyllic spot on a sewer which case the potential travelers take a look when going to or coming from the capital of Colombia on the road to Fusagasugá, Girardot and Melgar. This look is "in whom we reach to witness the dawn of its golden age Muña-report mixture of pity and disgust, but mostly horror when you think that instead of retrieving the environmental wonders that this site had, the new times have have witnessed how other bodies of water near Bogotá, and important for its people, dying amid the indifference or impotence of those who have kindly notice.
Such is the case with Tomine.
a couple of months ago, some friends and I visited the municipality in Cundinamarca Guatavita and horrified the relentlessly warned that the water hyacinth (Eichornia crassipes) has invaded the reservoir and hampers and, gradually, water sports and boating tourism. A few inquiries with the neighbors we were enough to confirm that the overwhelming growth of floating weed that began just a few months ago (late 2004, maybe) due to pumping to the dam (it remains to be seen whether by individuals or staff any public entity) of wastewater with high nutrient concentration that brought the first strains of the weed and that by virtue of their biochemical characteristics facilitated the infestation of the reservoir by tiny plants and bushes harmful aquatic as indeed happened shortly with own hyacinth. All under certain well-known process by environmentalists and by them called "eutrophication."
Since then, and more with the role of ethics that requires college students to teach some love for the environment with the purpose of sounding alarmist or cause panic, I tried unsuccessfully to notify the respective agencies (CAR, Aqueduct, etc. ) and the media. Because of that this column is a call to the appropriate relief for the lagoon. Always appreciated the education one of his writings gave Miami Herald columnist, Leonard Pitts Jr., his readers, when one pointed out that things will have to import even give a damn, and that it ("damn", "radish", "fuck", or as they prefer to call it), is the difference among the ten thousand who saw something and did not act, and that (in my humble Pitts says the English translation), turned his back and at least wrote a letter.
Of course, my observations may be oversized (more like me), but in light of my modest ecological concepts cultivated for years, guess what Tominé holds a doctor of lakes and ponds, in the absence of such professional-type could well be called "Hippocratic Facies" as medical science called the characteristic appearance which generally factions close to the dying patient. Above, anyone can confirm this by visiting the New Pier Guatavita, then, (and though the mountains of stacked hyacinth roots on the banks attest to some friendly and valuable efforts to rid the scourge of the dam) is an obvious difficulty with recreational boats entering or leaving port. Urge
avoid an ecological disaster as those involving Fúquene, where waste resulting from farm fertilizers favored, more or less similar to that announced for Tominé here, the irreversible pollution of the lagoon on the other aquatic weeds, in that case the elodea (Egeria densa) - or by the aforementioned Muna, once a haven of boaters and fishermen and now transfigured by the hyacinth that covers it (unfortunately for the nearby town of Sibaté) in foul swarming of mosquitoes.
must act soon. Environmental authorities have to remove the hyacinth from the reservoir (tons of organic matter that can be used, for example, as compost for growing mushrooms or industrial scale), and the only viable way of making money it is perhaps the work of extracting water plant (the powers Industrial Design of Bogotá, for example, could collaborate with a contest to inquire about the possible uses of the fiber from the root the bush for the development of objects.) Otherwise - and recognize how much joy my mistake to be the case! - Tominé die.
(*) alftecumseh@yahoo.com
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