malls in Colombia About
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Proyectodiseño
They have it all, are just a step where the best takes place and there's always reason to buy. Sponsored by the chameleon, and the phoenix, shopping ranks first loves and hates. Many grew up in those places forever young, whose slogans and advertising strategies inhabit our memories. Surrounded by wide avenues and colorful public conveners in Colombia are increasingly an urban phenomenon. But with what outcomes?
1. Of things to come
enter the third millennium, the national metropolis resist the globalizing effects of free markets and the virtual through transformations of great economic and cultural impact, especially when the next five years promises significant increases demographics. Since 2004, home building exhibits a conspicuous peak in big cities and unprecedented in Bogotá that lets architects and designers face the immense task of adapting public spaces, residential and business end change.
The hurricane center forge the Colombian logistics XXI century are the malls. Such constructions (which in 2010 will triple in number compared to 2000), involving a permanent citizenship since 1972 when, after opening of San Diego in Medellin, the main Colombian cities, and intermediate then added them to their infrastructure. This became the classic image of city -Bogotá, for example, there was 436 years between the founding (1538) and the beginning of works in Unicentro (1974), orbit-traditional spaces and blurring the boundary between leisure and business. Even today the notion of "mall" as a mere physical structure changes in excess demand demarcated space (and the compulsion to cram strikingly) and include human communities interpreters commercial drama.
course, was never easy to modify technical findings and theories applied to appraise human activity, but it is wrong to assume that pile cinemas, chain stores and food places that claims to know require its users. That means juxtaposing the sociological and the architecture to consider, along with the number of premises or parking built, living in inland areas but the malls as fully refined architectural processes are visitors who give them meaning. Certainly, assessing them as mere shells of human interactions that ignores public use makes living systems makers social orders.
2. Urban trade
remember that the city begins in a center axis of its dynamics, and history of the records center links (mostly commercial) condensed there among its inhabitants. And is that the city whose majority population meets farm jobs, is a prominent social stadium to the family and clan that solves two major needs of subsistence: group defense against hostile climates or congeners, and the exchange of goods and services. Thus, the trade city, devout or secular, social practices based sophisticated as the executive and administrative functions, and the collectivization of services. Such commercial vocation of the twentieth century and emphasized in the twenty-first hint neoliberal heralds a civilization where the public experience is limited to the act of purchasing.
We are all customers. And the harmonious coexistence requires mobilizing countless consumer goods to crowds. "Buy!" Is the command that makes the shopping center in Temple (both spaces, profane and religious raptures with monumental views awaken guests and parishioners and congregation look forward search). Additionally, the malls are metamorphosed version of the seats lining the primitive villages and around which were located archaic economic structures, religious, political or everyday. These areas housed in groups of individuals who set days negotiating with the crowd, the 'market', and hence, fusion of places and activities, were called "Marketplaces" (or "forts" if they were fortified).
Now, two millennia ago, the cities that surrendered to the imperial legions acquired similar privileges to those of the almighty Rome, a title of 'municipium' and the right to be governed by its inhabitants. They preceded the town brought by the conquerors that still dwell Colombians. For centuries municipalities, churches and town squares circled only stores, but in the 70's of last century, this situation changed. By the mall
3. Simulated the people trace their origins
Roma leads from the second century and the Iranian bazaars of Isfahan in the eleventh century until the opening of the Burlington Arcade London (1819), the predecessor of the United States hosted model (1828) with the Arcade in Providence, Rhode Island. In 1860 he opened the Galleria Vittorio Emanuele II in Milan, Italy, the precursor to the "malls" contemporary, which until the early twentieth century found its archetype in the Arcade in Cleveland. The last half of the twentieth century in the United States determined by the suburb, the car culture and air conditioning, introduced away from the city administrative center, the typical 'mall' (as designated covered the great central hall.) Pioneers were the Northgate Center (Seattle) and other designs of the "father of the modern mall," Victor Gruen, architect Austrian Jewish immigrant, who attempted to simulate postwar indoors in the United States, the European small town as a guideline for a capitalist society renewed. However, the Cold War brought to his work the conflict between commercial greed that funded and cooperative utopian thinking. Disenchanted, Gruen rejected in the 70's bias "handler" which evolved into Megamall.
currently the world champion is West Edmonton Mall in Edmonton (Alberta, Canada) and the world's most visited and principal in the U.S. (whose author, Jon Jerde, added amenities such Walt Disney films and environments to delight the eye), is the Mall of America in Bloomington (Minnesota). In 2006 opens in Dubai, United Arab Emirates, Mall of Arabia, near the planetary ruler of the genre.
Some humanist scholars like the late Rene Dubos asked to bring these places and the public through participatory emotional experiences as did the medieval cathedrals (then mutual experience more than admirable monuments). According to them, the benefits of shopping while visitors remain incomplete assume passive roles. Outside attentive vendor, lush halls, showcases, and escalators, it is necessary to provide alternatives to transform crowds cultural communities. This requires huge facilities fragment-otherwise intimidating-in cozy microcosm they invite the public to 'celebrate' in chorus shopping and entertainment. Seemingly unattainable, this 'democratization' would reduce the monotony (same brands and appearances) and would complement the recovery, gross sales and other business indicators rewarding with a factor which may reduce profits and encourage people: diversity. Get into new projects or expanding existing ones, implies emotion include the raw materials.
4. The native landscape
Sometimes partners and other opponents of hypermarkets (Carrefour, Exito), these buildings are everywhere in Colombia. In 2006, in Bogotá, the majority of national shopping frontline public sympathy played a friendly contest for architects and consumers. The "confrontation" of veterans (Salitre Plaza, Hacienda Santa Bárbara, Andino, Boulevard Nice, etc.) To newcomers (Portal 80, Grand Station, Imperial, Santa Fe, etc.) Luxury stores will take place dependent on advertising and constant innovation, and makeup aisles that under Redeemer parking permit addicts rehabilitated car and walk. Anticipated outcome is impossible, for although planning for people 'statistics' is preferable to consult stubborn crowds through continuous dialogues wasteful, market research to classify and compare data, only provide average consumer traits that are reality, the portrait spoken to face the offender. Perhaps succeed those whose designing and promoting better reconciliation habits induced and essential freedoms, tangible realities and psychic fantasies or fetishes voyeurism rich to poor.
Anyway, given the many works carried out by Pedro Gomez and others, search the mall "to the Colombian" he continues. But shortage of proposals in line always the regional variety or female idiosyncrasies (they buy more than they like and manage purchasing for children), or flatter than the national yearning country (evident in names such as' square ',' portal 'or' estate '). Nuclei intellectual, spiritual, and communication as well as commercial. But will, as the "city radioconcéntrica" \u200b\u200bpostulated by Le Corbusier round, and concerts are emerging civic tourism, health, transport, rumba, park, shrine and university where the vagueness of the journey will be highlighted, ubiquitous computing and symbolized the cultural fabric firm and plural. The next decades will see conglobate topological adaptability and kinetics of commercial focus, the civic duty and silent crawl while advanced TransMilenio without coercion and drifting curious, future users of such spaces, interpreted breaking cordial commercial epics and symbolic reconstruction.
5. The common good
But can the average person enrich the architectural discourse? You can, if the architect oversees with equanimity their contribution and together they rescued from piles of drawings and calculations of return on investment, some open questions about what to buy means; can because the poetic foundation needed living space, it can if we distinguish the structure of the intended use, if the worker can Satin reached significance that once distinguished the anonymous craftsman. The fact more than mirages management is to restore the lost dignity of immigrants and displaced persons, reintegrating into the city that hold that violence or poverty tore the field.
How? With a mall of "social interest"? Exactly. They all are, or should be. Especially in Colombia where to stop terrorism without arguments to imply as potential targets in each crisis, which is not so much to entice millions of visitors and 'subjects' lasting effect on consumption emporiums filled with theme parks, gyms, casinos, hotels and car parks ( not while seven out of ten are fellow outcasts in the galaxy of trademark), but to prevent the malls encourage exclusiveness worsening segregation
class individuals who require urgent approximate consume less and accompanied by more, or we consume inequality making the wealthy in cosmetic lengthening of technological artifacts while excluding the poor the civic conversation. And that requires strengthening efforts mad by contact and dialogue. Renewals
painful but inevitable.
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