Abstract
In steel as weapons
(No. 0) Originally posted on Wednesday October 9, 2002 Moved
finally resume the work suspended at the end of 2000. National construction certainly experienced transitions in these twenty-four months, some better than others, and the dynamism that makes timely discipline now has time to raise concerns with the Colombian and foreign designers in large numbers habitually consult www.proyectod.com .
By way of prologue to the critical work and add that over the next one hundred weeks will set out in this work, it should be pointed to the relief of those readers LF reminiscent tired my columns "In Abstract" initial, sometimes up to three thousand words, that version 2.0 is characterized by normative texts give weekly to the public less than a thousand words.
Among the many stylistic foundation, advanced after intense reflection on each one, support my arguments are semiotics, psychology, poetics, and especially the rhetoric. The latter is known in the prelude to the twenty-first century an impressive revival which, I predict, will transform substantively most contemporary discourse, and let that fact go unnoticed may become outdated and no Colombian commercial value to the design of the next decade.
The Compass
To begin to clarify the reverence I refer to logical thinking that our industrial design methodologies reveal when they stress the importance of calculating and organized explanation (according to socio-cultural parameters, aesthetic, technical and ergonomic) process configuration objects developed on the basis of an application. Without wishing to detract from, remember that the logic is placed on theoretical principles universally applicable while transiting rhetoric about what may come into force or has prospects of being accepted. The
desirable and feasible than usual, in whose dominions the design moves are rhetorical territory. Therefore, the rhetorical study of creation is presented as appropriate objetual add to an appreciation of it that semiotics is often ambiguous, misleading and full of loose ends.
it was with the English philosopher José Luis Ramírez: "Rhetoric as knowledge of the fundamental activity of the human being becomes conscious and considers both what is said and what is not said. For even the quiet or leave out a matter is significant, but instead a semiotics of silence is impossible, since it requires as a semiotic starting a sign, being unable to properly handle their absence. " Let
point.
number
Who we are somewhat aware of world events, we design the highest award given for the discipline Golden Compass is organized every three years, the ADI in Italy. But we know the rhetoric behind the name of that award? Perhaps the 'bar' refers to the two ends hinged instrument used to transport measurements and draw circles, and 'Gold' gives the reward of the rare metal as with the Olympic gold medal.
If this is our assessment of the case is incomplete.
A lot.
As noted Turin design theorist and former president of ICSID Augusto Morello (1), talk about the Golden Compass is to recall that this country (Italy) has the merit of making a global trend where culture and production of industrial or artisanal question. Its historical significance is profound because the Compasso d'Oro measures the famous 'gold number', a ratio of two parts of a line or two-dimensional figure of a plane in which the smaller of the two is most what greater than the sum of both. That number
gold, whose relationship is approximately 0.618 to 1.000 was appreciated by two precursors Italian design: Leonardo da Vinci (1452-1519) which surpasses all contemporary presentation and the great mathematician Luca Pacioli (1445-1510) who in his 'Divine proportione' split of the 'golden section' to try to figure out the ideal architectural and archetypal proportions of the human body and even letters.
The rhetoric is where semiotics is blind.
Pencil
Even in Colombia, where we also have a signature event: the pen of steel, child as Proyectodiseño magazine and this website
Publishing Group Ltd.
D view of the logic is obvious, with a pencil the Proyectodiseño symbol, which may object attached to the adjective 'steel' (which involves strength, elasticity and elegance) identify the award.
But as the Golden Compass, Pencil Steel in my opinion involves a transcendence rhetoric that few appreciate.
Dating back to the Greeks who called it 'graphis' carbon crystallized in stone that the Romans named 'lapis', which causes our ratings (under 'pen' as a generic name) of various substances used to draw. O plot.
Moreover, the Romans knew as 'pencil' and 'Petra' to the stones in general and processed materials such their 'operarius' or workers, led by the 'Architectus' transfigured to Rome the capital of the world. Similarly
concerned gems as 'lapis'.
And there was also composed of carbon-crystallized, the 'Adam' or diamond, revered for its extraordinary hardness comparable only to that of other substance to which affinity-called 'adamantium': the 'ferrum', or iron metal mixed with a carbon equivalent to integrating the graphite or steel for 'acies' (which translates to 'tip' or 'cut').
With this alloy the best swords were forged.
and figuratively called them 'steel'.
This symbol of the warrior's sword and pen, pen functional equivalent, which represents the thinker, although dissimilar, they share a heart of coal metaphor of the human soul feel able to hate or love.
And using steel to destroy life. Or to build it.
is significant then that the most important design award in Colombia, hurt by violence, is a pencil made of steel as weapons. Significant
and hopeful.
(1) Augusto Morello, whose thinking inspired my work passed away on September 4, 2002.
I write this column alone memoria.Descanse in the illustrious thinker.
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